Everyone knows that a lack of impulse control is why people overeat and indulge in other unhealthy vices. The problem for most people is that they do not understand the nature of the pleasure-driving impulses…that is, where the impulses come from and how to modulate their power, so the impulses are less compelling. Instead, most people “feel” and “believe” that they “are” the impulses and so rather than fighting the impulses, most indulge.
The especially difficult challenge with food is that we need it to survive. That is, we cannot live without food. In contrast, one can live without infidelity, drugs, over-drinking, and gambling, which is why most people are able to avoid these vices. Food is more problematic because we need it to survive and now in the modern day, an excess amount of calories are everywhere we go in our “obesogenic” environment, so it is not surprising that most people are overweight or obese.
To over come eating and other vices, we need to understand the nature of the pleasure-seeking system that is hard-wired into the human nervous system. It is called the mesolimbic dopamine reward pathway.
See the video associated with the blog article "Impulse Control: For Overeating And Other Vices", it will illustrates the pathway in your brain so you can picture it in your mind when the impulse to eat kicks in.
The reward pathway and what to do about it is also described in my new book entitled Weight Loss Secrets You Need To Know.
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